ami ami, derived from ceramics and origami, the two
main sources of inspiration for the collection's theme is a collection about friendship and love. Confident, young role models and inspirations, such as the Gossip Girl characters Serena and Blair, show affection, closeness, and tension: just like ami ami.
Inspired by the fragile beauty of porcelain and broken shards that form new images when
reassembled using the Japanese kintsugi technique, it lives on through the strong, young women who
wear it.
The Process:
The Photoshoot:
Design: Lena Müller
Konzept: Lena Müller, Adam Beyer
Fotografie: Adam Beyer
Fotoassistenz: Stefan Nieland
Setdesign: Adam Beyer, Stefan Nieland
MUA: Nike Herbon
Dresser: Lena Müller, Nike Herbon
Behind-The-Scenes: Videographie Max Kesslau
Setrunner: Max Kesslau, Konstantin Schlosser
Typography Consulting: Max Kesslau
Models: Ina Nguyen, Helen Victoria Krüger
The Editorial:

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